Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.
In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.
How does all this work?
It’s actually very simple, although not without a great deal of nuance that can determine the success of such endeavors.
Here’s where my advice for you comes in. Search Engine Optimization is a skill that is constantly changing and evolving.
Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.
The only way to succeed online, is to take a data-driven approach.
In this video course, you'll learn why this is no longer optional for SEOs, and why it's crucial for the entire industry that more agencies start using this topic. You'll also see precisely what an AB test is, and how you can employ it to amazing effect.
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